When fish get picky, Smithwick gets results. Trusted by anglers who know the difference between a cast and a catch.

Serious lures for serious bites with Smithwick

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Proven action that gets results

Smithwick lures mimic the movement of injured baitfish, triggering aggressive strikes even when the bite is slow.

Versatile in any conditions

With a wide range of models and fine-tuned performance, they work well in both still and moving water, at various depths, and in changing weather.

Trusted by anglers

These lures aren’t just popular—they’ve earned their place through years of consistent catches and real-world use.

Choose your Lures

Whether you’re after shallow strikes or deep suspends, there’s a Smithwick built for the job. Pick the one that fits your water, cast, and target.

Smithwick Floating Rattlin' Rogue, Chrome/Blue Back/Orange Belly

Floating Rattlin’ Rogue, Chrome/Blue Back/Orange Belly

The Smithwick Floating Rattlin’ Rogue is built to draw strikes with a loud internal rattle and lifelike action on the pause.

Suspending Rattlin' Rogue Fishing Lure, Gold Rogue by Smithwick

Suspending Rattlin’ Rogue Fishing Lure, Gold Rogue

The Suspending Rattlin’ Rogue is built for pause-and-react strikes.

Suspending Rattlin' Rogue Fishing Lure, Chrome/Black Back

Suspending Rattlin’ Rogue Fishing Lure, Chrome/Black Back

The Smithwick Suspending Rattlin’ Rogue is made for anglers who know that the pause is often when the strike comes.

Smithwick Rtl Rogue, Lerch

Rtl Rogue, Lerch

The Smithwick Rattlin’ Rogue delivers a sharp, erratic action and loud rattle that draws fish in from a distance.

Perfect 10 Rogue, Golden Shiner by Smithwick

Perfect 10 Rogue, Golden Shiner

The Perfect 10 Rogue is designed to dive fast and suspend right in the strike zone, making it a go-to for targeting aggressive fish in deeper water.

Suspending Super Rogue, Lazer Craw

Suspending Super Rogue, Lazer Craw

The Suspending Super Rogue is built for big moves and bigger bites.

Smithwick AF127 Devils Horse, Bull Frog

AF127 Devils Horse, Bull Frog

​The Smithwick Devil’s Horse AF127 is a classic topwater lure known for its dual propellers that create surface disturbance to attract bass.

Floating Rattlin' Rogue Jerkbait/Trolling Minnow, Lerch by Smithwick

Floating Rattlin’ Rogue Jerkbait/Trolling Minnow, Lerch

​The Smithwick Floating Rattlin’ Rogue is a 4-1/2 inch, 1/3 oz jerkbait designed to mimic a wounded baitfish, making it effective for attracting bass, striper, trout, and walleye.

Perfect 10 Rogue, Jokers Rogue

Perfect 10 Rogue, Jokers Rogue

​The Smithwick Perfect 10 Rogue is engineered to dive quickly to depths of 10 feet, delivering an erratic darting action when twitched and the signature “Rogue Roll” when trolled—a side-to-side motion that flashes like a distressed baitfish.

Smithwick Devil's Horse Propeller Topwater, Silver Shiner

Devil’s Horse Propeller Topwater, Silver Shiner

​The Smithwick Devil’s Horse is a legendary topwater lure renowned for its effectiveness in mimicking the commotion of fleeing shad, making it irresistible to bass and other surface-feeding fish.

Rogue Minnow-Style Jerkbait/Crankbait, Marvin by Smithwick

Rogue Minnow-Style Jerkbait/Crankbait, Marvin

The Smithwick Lures Rogue is a versatile minnow-style jerkbait/crankbait fishing lure designed to emulate the erratic action of a distressed baitfish, making it highly effective for attracting a variety of predatory fish.

Prfct 10 Rogue, Sour Grape

Prfct 10 Rogue, Sour Grape

​The Smithwick Perfect 10 Rogue in the Sour Grape color pattern is a 5.5-inch, 5/8-ounce jerkbait designed to excel in both casting and trolling applications.

About brand

​Smithwick Lures, established in 1947 by Jack K. Smithwick in Shreveport, Louisiana, began as a small-scale operation where Jack handcrafted fishing lures in his kitchen, using materials like old broom handles. Initially, he distributed these homemade lures to customers as promotional items. As demand grew, Jack expanded production, moving into a garage and investing in equipment like a wood lathe to increase output. This led to the creation of iconic lures such as the Devil’s Horse, originally known as the Devil’s Warhorse, which became renowned for its effectiveness in bass fishing.

In the 1960s, Jack’s son, Jack A. Smithwick, joined the company, contributing to the development of other notable lures, including the Rogue series. The company underwent several name changes, transitioning from “Jack K. Smithwick & Son” to “Smithwick Lures” and later “Smithwick Products.” In 1991, Smithwick Lures was acquired by PRADCO-Fishing, a subsidiary of the Outdoor Group, ensuring the continued production and innovation of their classic lure designs.

Frequently Asked Questions

What makes Smithwick Lures different from other fishing lures?

Smithwick Lures are designed with an attention to detail, offering realistic action, durable construction, and a variety of color patterns to suit different fishing conditions. Whether you’re trolling or casting, Smithwick lures deliver performance that anglers trust.

How do I use the Smithwick Rattlin’ Rogue?

The Rattlin’ Rogue is versatile for both casting and trolling. For casting, work the lure with a twitch-and-pause technique to create erratic movements. When trolling, maintain a steady speed to allow the lure to reach the ideal depth and trigger strikes from bass, walleye, and other predatory fish.

What types of fish can I catch with Smithwick Lures?

Smithwick Lures are designed for a variety of species, including bass, walleye, pike, trout, and striper. The range of lures, from jerkbaits to topwater lures, is suited to both freshwater and saltwater fishing.

What is the best time to use Smithwick Lures?

Smithwick lures are effective year-round, but their performance can be during certain seasons. For example, the Rattlin’ Rogue is perfect for spring when fish are aggressive and near the surface, while deeper-diving models like the Perfect 10 Rogue are great for summer and fall when fish are deeper in the water column.

How do I choose the right Smithwick Lure for my fishing conditions?

Consider the water depth, species you’re targeting, and time of year. For shallow water or topwater conditions, the Devil’s Horse is an excellent choice, while the Perfect 10 Rogue is ideal for deeper trolling. If you’re targeting bass or walleye, the Rattlin’ Rogue works well for both casting and trolling.

Are Smithwick Lures durable?

Yes, Smithwick Lures are made with high-quality materials like durable plastics and finely crafted wood, ensuring long-lasting use. Each lure is built to withstand frequent casting and trolling, with sharp treble hooks for secure hook-ups.

Do Smithwick Lures come in different sizes and colors?

Yes! Smithwick offers a variety of sizes and color patterns to suit different fishing conditions, species, and preferences. From natural color schemes to bright, attention-grabbing hues, there’s a Smithwick lure for every situation.

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What customers are saying

I’ve been fishing for over 20 years, and Smithwick Lures are hands down my go-to for consistent success. The Rattlin’ Rogue has been a game-changer for me—its action and sound drive fish crazy. Whether I’m casting or trolling, I can always count on Smithwick to bring in the big ones. It’s the only brand I trust when it counts.

John P.

Customer

I’ve used a lot of lures over the years, but Smithwick Lures always give me that edge I need during a tournament. The Perfect 10 Rogue is a staple in my tackle box—it dives to the right depth and stays in the strike zone longer. Whether I’m chasing bass or walleye, Smithwick lures never let me down. They’ve been a key part of my success on the water.

Mike D.

Customer

I’m always looking for reliable lures, and Smithwick never disappoints. The Floating Rattlin’ Rogue is my favorite—it has the perfect action and really attracts fish. Whether I’m out on a calm morning or fishing in the middle of the day, I know I can trust Smithwick lures to help me land the catch. They’ve become a must-have in my tackle box!

Sarah L.

Customer