Smithwick has been making lures with lifelike swimming action since 1947, and that reputation isn’t just talk. When you tie on a Smithwick, you’re fishing with a lure that moves like real prey—the kind of action that triggers strikes even when fish are being picky.

The action Smithwick lures create, fish can’t ignore

Advantages

Proven action that gets results

Smithwick lures mimic the movement of injured baitfish, triggering aggressive strikes even when the bite is slow.

Versatile in any conditions

With a wide range of models and fine-tuned performance, they work well in both still and moving water, at various depths, and in changing weather.

Trusted by anglers

These lures aren’t just popular—they’ve earned their place through years of consistent catches and real-world use.

Choose your Lures

Different fish want different things, and having the right lure makes all the difference between watching your line and reeling one in. Pick based on where you’re fishing, what’s biting, and the action you need to trigger that strike.

Smithwick Floating Rattlin' Rogue, Chrome/Blue Back/Orange Belly

Floating Rattlin’ Rogue, Chrome/Blue Back/Orange Belly

The Floating Rattlin’ Rogue combines a suspending jerkbait action with an internal rattle system that calls fish in from a distance and triggers aggressive strikes.

Suspending Rattlin' Rogue Fishing Lure, Gold Rogue by Smithwick

Suspending Rattlin’ Rogue Fishing Lure, Gold Rogue

The Suspending Rattlin’ Rogue hangs in the strike zone when you pause your retrieve, giving fish extra time to commit while the rattle keeps them interested.

Suspending Rattlin' Rogue Fishing Lure, Chrome/Black Back

Suspending Rattlin’ Rogue Fishing Lure, Chrome/Black Back

The Suspending Rattlin’ Rogue stays at depth during pauses, letting you work the lure with stop-and-go retrieves that drive bass wild while the rattle adds extra attraction.

Smithwick Rtl Rogue, Lerch

Rtl Rogue, Lerch

The Rattlin’ Rogue delivers classic jerkbait action with sound that pulls fish from cover, making it a go-to choice for triggering reaction strikes in cold water or when bass are holding tight.

Perfect 10 Rogue, Golden Shiner by Smithwick

Perfect 10 Rogue, Golden Shiner

The Perfect 10 Rogue runs at 10 feet deep with tight wobbling action, letting you target suspended fish and deeper structure where bigger bass hold.

Suspending Super Rogue, Lazer Craw

Suspending Super Rogue, Lazer Craw

The Suspending Super Rogue brings bigger profile and deeper diving depth to the Rogue family, hanging perfectly in the strike zone to tempt larger, more cautious fish.

Smithwick AF127 Devils Horse, Bull Frog

AF127 Devils Horse, Bull Frog

The Devil’s Horse is a topwater prop bait that creates surface commotion with spinning blades on both ends, calling up aggressive strikes when fish are feeding shallow.

Floating Rattlin' Rogue Jerkbait/Trolling Minnow, Lerch by Smithwick

Floating Rattlin’ Rogue Jerkbait/Trolling Minnow, Lerch

This 4 1/2 inch Rattlin’ Rogue floats at rest and dives on the retrieve, combining versatile jerkbait action with rattles that work equally well for casting or trolling over structure.

Perfect 10 Rogue, Jokers Rogue

Perfect 10 Rogue, Jokers Rogue

The Jokers Rogue in the Perfect 10 series dives to 10 feet with a wild color pattern that stands out in stained water or low light, triggering reaction bites from curious fish.

Smithwick Devil's Horse Propeller Topwater, Silver Shiner

Devil’s Horse Propeller Topwater, Silver Shiner

This 3/8 oz Devil’s Horse in Silver Shiner creates aggressive surface splash with dual prop blades, imitating a wounded baitfish that bass can’t resist smashing.

Rogue Minnow-Style Jerkbait/Crankbait, Marvin by Smithwick

Rogue Minnow-Style Jerkbait/Crankbait, Marvin

This Rogue jerkbait delivers erratic, darting action that mimics a struggling minnow, triggering instinctive strikes from bass and other predators when worked with sharp twitches.

Prfct 10 Rogue, Sour Grape

Prfct 10 Rogue, Sour Grape

The 5.5″ Sour Grape Perfect 10 Rogue dives deep to 10 feet with a purple hue that excels in clear to slightly stained water, giving you reach and visibility where bigger fish suspend.

About brand

Smithwick has been in the lure-making business since 1947, and they’ve spent those decades perfecting one thing: action that catches fish. Started in Fort Smith, Arkansas, the brand became legendary for creating lures that don’t just look like baitfish—they move like them.

The Rogue series put Smithwick on the map and kept them there. These jerkbaits became a staple in tackle boxes across the country because they flat-out work. The suspending models hang in the strike zone during pauses, giving bass that extra second to commit. The rattling versions call fish in from deeper water. It’s simple physics and fish behavior working together, and anglers noticed.

What makes Smithwick lures different is the attention to swimming action. A lure can have the perfect paint job and still swim like a brick. Smithwick focused on getting the weight distribution, body shape, and lip angle right so their lures track true and move naturally. When you twitch a Rogue, it darts and flashes like an injured minnow. When you crank a Deep Rogue, it digs down and wobbles with that tight shimmy that triggers strikes.

The Devil’s Horse is another Smithwick classic—a topwater prop bait that’s been pulling fish to the surface for generations. Those spinning blades create noise and splash that bass hear from across the flat, and when they come to investigate, they usually commit hard.

Smithwick understood that professional tournament anglers and weekend fishermen need the same thing: lures that produce. Their lures show up in winning tournament bags and in the hands of people just trying to catch dinner. The brand doesn’t chase trends or reinvent itself every season. They stick with what works, refine it, and keep making lures that have proven themselves on the water for decades.

Whether you’re fishing cold water in early spring with a suspending jerkbait or working topwater on a summer evening, Smithwick has a lure that’s been catching fish in those conditions for longer than most brands have existed.

Frequently Asked Questions

What makes Smithwick Lures different from other fishing lures?

Smithwick Lures are designed with an attention to detail, offering realistic action, durable construction, and a variety of color patterns to suit different fishing conditions. Whether you’re trolling or casting, Smithwick lures deliver performance that anglers trust.

How do I use the Smithwick Rattlin’ Rogue?

The Rattlin’ Rogue is versatile for both casting and trolling. For casting, work the lure with a twitch-and-pause technique to create erratic movements. When trolling, maintain a steady speed to allow the lure to reach the ideal depth and trigger strikes from bass, walleye, and other predatory fish.

What types of fish can I catch with Smithwick Lures?

Smithwick Lures are designed for a variety of species, including bass, walleye, pike, trout, and striper. The range of lures, from jerkbaits to topwater lures, is suited to both freshwater and saltwater fishing.

What is the best time to use Smithwick Lures?

Smithwick lures are effective year-round, but their performance can be during certain seasons. For example, the Rattlin’ Rogue is perfect for spring when fish are aggressive and near the surface, while deeper-diving models like the Perfect 10 Rogue are great for summer and fall when fish are deeper in the water column.

How do I choose the right Smithwick Lure for my fishing conditions?

Consider the water depth, species you’re targeting, and time of year. For shallow water or topwater conditions, the Devil’s Horse is an excellent choice, while the Perfect 10 Rogue is ideal for deeper trolling. If you’re targeting bass or walleye, the Rattlin’ Rogue works well for both casting and trolling.

Are Smithwick Lures durable?

Yes, Smithwick Lures are made with high-quality materials like durable plastics and finely crafted wood, ensuring long-lasting use. Each lure is built to withstand frequent casting and trolling, with sharp treble hooks for secure hook-ups.

Do Smithwick Lures come in different sizes and colors?

Yes! Smithwick offers a variety of sizes and color patterns to suit different fishing conditions, species, and preferences. From natural color schemes to bright, attention-grabbing hues, there’s a Smithwick lure for every situation.

Ask your question

What customers are saying

I’ve been fishing for over 20 years, and Smithwick Lures are hands down my go-to for consistent success. The Rattlin’ Rogue has been a game-changer for me—its action and sound drive fish crazy. Whether I’m casting or trolling, I can always count on Smithwick to bring in the big ones. It’s the only brand I trust when it counts.

John P.

Customer

I’ve used a lot of lures over the years, but Smithwick Lures always give me that edge I need during a tournament. The Perfect 10 Rogue is a staple in my tackle box—it dives to the right depth and stays in the strike zone longer. Whether I’m chasing bass or walleye, Smithwick lures never let me down. They’ve been a key part of my success on the water.

Mike D.

Customer

I’m always looking for reliable lures, and Smithwick never disappoints. The Floating Rattlin’ Rogue is my favorite—it has the perfect action and really attracts fish. Whether I’m out on a calm morning or fishing in the middle of the day, I know I can trust Smithwick lures to help me land the catch. They’ve become a must-have in my tackle box!

Sarah L.

Customer